What TV Viewers Do During Commercials

Of adults taking a break of 10 minutes or less during TV viewing between the hours of 7pm and 11pm, here are the most commonly reported activities:

#1   15.8%     eating and drinking

#2   13.8%     washing, dressing, grooming oneself (bathroom breaks)

#3   13.2%     physical care for household children

#4   10.8%     food and drink preparation

#5     5.7%     travel related to relaxing and leisure (running back home?)

#6     5.3%     care for animals and pets

       35.4%      all other activities

     100.0%      all activities during TV breaks

source: Time Use Institute tabulations of the 2003-2005 American Time Use Surveys.